Completing the quartet of four interconnected stores under the Williams-Sonoma retail chain is West Elm. Along with its sister brands Pottery Barn, Pottery Barn Kids and the Williams-Sonoma store, West Elm is situated of the lower level of Chadstone near David Jones. West Elm is an upscale retail store offering contemporary furniture and a variety of home furnishings, essentials and accessories. Their products have a contemporary appeal and are often modern takes on traditional designs. They have maintained a strong focus on handcrafted products, and committed millions of dollars in long-term financial assistance to handicraft artisans. West Elm's collaboration with both established and emerging designers has made it possible to offer consumers a range of exciting new styles and limited edition designs. A wholly-owned subsidiary of Williams-Sonoma, the brand was launched in Brooklyn, New York in 2002 with the mission to provide consumers an excellent choice of products that helped showcase their personal style; build a community of customers and associates through events, activities and conversations; and consciously follow ethical business practices encompassing hand-crafted items, supply chain transparency, and environment sustainability. In recent years, West Elm has been recognized for humanizing their products and relationships throughout their supply chain. The company has partnered with Fair Trade USA and announced their commitment to certify 20 per cent of their products by 2017 and 40 per cent by 2019. This move is expected to generate $1 million in Fair Trade premiums over four years, which will improve the living and working conditions of traditional artisans. The West Elm store at Chadstone is brimming with exceptional furniture and housewares. Visitors are in for a unique, seamless in-store experience with an amazing array on display not just from one but four world-famous brands!